A selection of works by Orozco Design, a quick overview of projects I have worked on, from Illustrations to Logos. You can check it out on Issuu, if you wish to have a PDF emailed to you feel free to get in touch.
Colossus Athletics is a NY based athletic brand focused on the weight lifting community that takes Lifting seriously and looks for quality over vanity. They were in need of branding that reflected their ethos and style. Their name is a direct reference to the massive statue that overlooked the port of Rhodes in Ancient Greece, a strong, powerful, stoic, and timeless name. Thus the creation of the Logo as is and the simplicity of Black and White.
Sean Conway is a funny Comedian based in Australia. He reached out and was in need of a fresh new look to his branding for use in his shows and merchandise. I sketched up some concepts and of course made sure to keep it fun and loose. Once we worked out the right design I went ahead and made sure to bring that vibrant energy he has into the design. Thanks for taking the time to check out the work.
Client: Sean Conway
Hellfire Combat Club is a UK based Sword fighting company. They are part of a new and growing industry were people go and learn to use swords in Combat, they learn the ins and outs of swordsmanship and the styles used by knights and ancient warriors. Hellfire focuses on real fighting and European styles. The process of the Logo was brining the modern with the old. The classic Sigil of olden days with the modern type and vector style I create.
Prestige is a Refrigeration company based out of Las Vegas, they specialize in heating and Cooling, with an emphasis on Commercial and residential clientele. They contacted me wanting to create their branding and find a way to set them apart from the local and National competition. I took my time looking at what most of the brands in their industry tend to do, and how we could offer a clear and concise Logo that meets their needs, while still connecting with their local clients. Vegas is a desert city, A miserable hot city (BELIEVE ME I KNOW). So why not focus on a relief they offer their clients, thus a mix of not only a local mountain reference, but a mix of nods to the name "Prestige" and cold references. The script type is more relaxed and not so focused on a corporate feel. Vegas has enough square cooling brands that don't inspire confidence in what they do. So my approach was to make sure this Brand did indeed do that.
Klash Personal Training is a fitness training company out of Australia. Their focus is on providing premium training to as many people as possible, opening their approach to anyone who wishes to improve their bodies and themselves. They wanted a new approach, part of that approach was the classical and timeless style of Greek and Roman Art; many of the greatest examples of Physiques and poses came from the master sculptors of their time. This was a great inspiration to creating the branding. An emphasis on the Type and layout. I created a custom Logo Type and Logo. the final outcome is mix of classic Greek and Roman Art with a modern touch of Graphic Design. Thank you very much taking the time to check out the work. Feel free to get in touch.
Pizza Gang Aesthetics is a Personal training company out of California. They are a brand that focuses on providing direct one on one training to their clients. They reached out and needed a fun and take on their branding. They wanted it to be based on their laid back style of dealing with clients and to keep it fun. I went about making sure that the branding was not only functional and represented their ethos well, but that it also was fun and unique to their humor.
Logo Design | Branding | Identity | Illustration
Cool Dogs is a New York based Hot Dog company that wanted to create an image for themselves that is both fresh and witty, something that did not adhere to the traditional style of branding in their industry. So I opted to create something that played not only with words, but was visually witty as well. So a combination of the Weiner Dog and a hot dog ended up being both playful and clean.
Branding | Creative Direction | Lettering | Apparel Development
Zero Fucks is a an athletic apparel brand out of Toronto Canada, they're take on gym apparel is fresh and more centered around the use of good design to an ethos of not giving a fuck. I created a custom Logo and Logo type that was both visually strong, but also had a bit of flare and could be used in endless ways. I also helped with the creation of their Apparel as well. Combining hand lettering with classic design. From sketch to final design and product. Creative Direction on my end being key to establishing a strong brand that fits the style, and aesthetic of said brand.
Client: Zero Fucks Apparel
Creative Direction | Identity Design | Hand Lettering
TSOB or The Sound of Barbell requested a Logo with a set of specifications. They wanted a versatile Logo that would work well throughout various platforms and mediums, after reviewing the brief and spending some time researching what they were about I created some rough sketches and from that we built a Logo that was not only strong and yet relaxed, but could be a system that is used throughout all of their branding. Overall a great project, and with all my work I try to be as personal and custom with the client to create something unique to their needs.
Branding | Hand Lettering | Creative Direction
Mr.310 is a music Producer based out of Los Angeles, he helps up and coming and established Hip Hop Artists create music. He reached out to me in need of some fresh new branding. So after spending some time listening to his beats, researching his industry I opted to lean on a more expressive, fun, and illustrative style to flesh out his Logo. A fusion of an audio chord and some simple illustrative work.
Mala Bros Organics contracted Orozco Design to create a fun, relaxed Logo that would be the face of the company. Having spent some time with the owner of the company we were able to find the true theme, which was a family owned Brand that genuinely wanted to do good, through selling quality organic foods, at a great price delivered home. Thus leading to this hand drawn logo. Using Illustrative skills and Hand Lettering to really capture that relaxed feel was key to creating the final Logo.
Client: Mala Bros Ogranics
NHSSN is a local Non-Profit that focuses on helping people become home owners and helping with Transitional Housing, especially low income renters who are need of assistance.
We helped provide a Re-Brand that would change their current system, they were in need of a fresh, new take on their image. We did a lot of research and looked for a solution that would reestablish the brand and make it more appealing to a broader audience.
The initial steps involved getting rid of every aspect they had, we went with a simple, smart, and straight forward approach that would work well in any medium. and would soften the brand as compared to their previous branding.
Branding for Mayra Carrillo, a local business owner in the field of translations, specifically in English to Spanish and Spanish to English, she is CHI certified and helps as a direct interpreter for the Health Industry. She contacted me wanting to rebrand and make her Business even more professional. I looked at her industry and her competitors to get a vibe of what could set her apart and find way to combine a unique personalized mark, that could be understandable and timeless.
Sapphire Mountain Winery is intended to be a refined, modern, luxury wine company. Established in 1914, they have shown to be a strong consistent brand. Based out of Napa Valley, CA a world renown area for its wine and wine brands. The emphasis for this Identity was one of classic refinement, and modern progress. Sapphire Mountain is a Family owned company that prides itself in it's tradition and quality wine. So when the Logo was being created I wanted all of that to be encapsulated. So the three Sapphires actually represent the three core values of the company; Family, Tradition, Quality. This was paramount in establishing the aesthetic of the Brand. Followed by the logo was the total package of the Business Card, Letter head, Secondary items, and very important; the packaging. I provided a 3D rendering of the packaging to get a more realistic view of what it may look. The same applied to the logo and the Business cards. A realistic Mock up helped cement what the branding would look like. Overall this project was a deeply researched and thought out process to ensure that Sapphire Mountain Winery maintained its presence into the future, while still keeping its core values.
Client: Sapphire Mountain Winery
Creative Direction | Identity Design | Brand Development
Nutri Outlet is a new company based out of Los Angeles, California. They are a wholesale Nutrition Supplement company that is looking to have a fresh take on online supplement retail companies. They contacted me and wanted to brand themselves. So our focus was to create a Mark and Type that fits well with the Industry and theme they are in. After spending some time refining and researching who their customer base would be and how they would operate their company, this simple, modern, and concise Logo was the best solution for their Company. It is applicable in multiple color or just one.
Client: NUTRI OUTLET
Renewable Envoy is a Non-Profit Organization based in Las Vegas, they are mainly focused in spreading awareness for Solar Energy through the use of Public Art that is powered by Solar Energy. They reached out to us and wanted to do a rebrand to get a new take on their image. We spent some time researching and making concepts that fit the theme of Renewable Envoy, we wanted a sleek, modern, and abstract take on their image. We also looked at what color theory best fit their message. All these parts put together lead to various options, but the final outcome was one of refinement and simplicity. Overall a project that helps spread a positive message through Art and Design.
Client: Renewable Envoy
Zafaron contacted me wanting to create a custom illustration that would be a part of a Label design, they are a start up in London, England who focuses on creating premium high quality Saffron Tea from Iran. They requested an illustration of King Cyrus, a Persian King. I spend quite some time researching Persian Art, Culture, and symbology. After some time we concluded on a Gold Statue head of the King with a Saffron Flower behind the King, the King would be the center piece that references all that Persian Saffron Tea has to offer. The background is a Flower pedal Mandala that accents the overall package.
Client: Zafaron Iran
Zoro Gaming approached me and requested a custom illustrated Logo. Having the opportunity to create a fun and unique hand lettered logo was a great prospect, after going through a series of sketches and styles I simply went with a style that was not the norm in that industry and one that is very much my own style yet retains the message of what the gaming channels do. Once I had the final sketch I added all the color and so on in Adobe Illustrator. The final design is in essence 2 logos, the Fox and the Type, which can be used individually, without one or the other, and inclusive to that the fox is the watermark of the videos. This foresight is what helps logos succeed in different mediums.
Logo and Business Card design were created for a Local Las Vegas Comedian; John Gilligan. The design request was for a worn out and simple business card, the logo was originally a request of a microphone. The entire design was to have an air of new and fresh, but classic and simple. The Business Card is simple, poignant, concise, yet worn. John specifically requested round business cards, thus making the layout and design a little more challenging, but who doesn't enjoy a good challenge. I am very proud to help a great comedian have a professional brand and identity to go with his demeanor.
Client: Comedian John Gilligan
Jemni Judo Las Vegas. A local Judo Club focused on teaching the Art of Judo and various Martial Arts. This design was meant to capture the soul of Jemni Judo, a design that was simple easy to understand, yet show the Samurai Warrior spirit that Judo came from. Younes Jemni and Teddy Rivas the owners and operators of Jemni Judo contacted me and wanted to create a uniqued stylized Logo that could be multi faceted and used on Patches, stickers, shirts, Wall Posters, and of course as their Brand. They had a bad string of luck with a previous Design company, they felt they wanted a more personal, creative touch that I was to provide. After many design iterations and consulting with Younes and Jemni, this was the Logo they felt met their needs. All in all it was a fun design project that took many conceptual hours to achieve and create.
Client: Budo Tamashi / Jemni Judo